The success of eCommerce sites such as Amazon.com are undeniable. With billions of internet connected devices constantly connected to the web, consumers are more about making purchases through clicks rather than shopping at traditional brick and mortars. Keeping up to date with consumer and product trends is challenging. Now more than ever consumers seek products and services that provide both intrinsic and extrinsic value. They want personalized service and customized products. When they visit your website, customers expect to be entertained and desire on demand delivery. There is little tolerance for slow websites and out of stock notifications. Access to rapid financing is crucial to staying ahead of your competition.